T Crystal Roberts

About

Marketing, Digital, Web, and Creative Professional

Marketing, digital, web, and creative professional with over a decade of experience spanning higher education, interactive advertising, digital marketing, technology, and broadcast advertising. Focused on web and creative marketing strategy and execution from concept through completion.

Holds a Master of Science in Management and Systems from New York University and a Bachelor of Arts in Professional Journalism, Broadcast.

Experienced in developing and executing marketing and digital initiatives, combining strategic thinking with hands-on execution across web, marketing content, and multimedia production.

Core Capabilities

Strategy & Marketing

Developing web and creative marketing strategy, planning, and execution.

Web Design & Development

Designing and developing responsive websites focused on user experience.

Creative Direction

Leading visual direction and content development across digital and multimedia channels.

Content & Multimedia Production

Creating marketing content, including video editing, graphic design, and digital assets for advertising and brand awareness.

Analytics & Reporting

Developing analytics and reporting dashboards to support data-driven decision-making and performance optimization.

Ventures & Brands

Dine Fab Foodie

DineFabFoodie.com

Dine Fab Foodie serves as a guide connecting diners, locals, and visitors with South Florida's best dining and entertainment areas and experiences. Tailored digital marketing solutions for restaurants, hospitality businesses, and food and beverage events are offered through its website and social media channels.

Role: Marketing Director, Web & Creative | Strategy & Execution

Highlights

  • Directed and produced video content for brand and campaign use
  • Developed website structure, messaging, and user experience flow
  • Created marketing assets and campaign materials across digital channels
  • Defined brand positioning and content direction

Branded Video Content

Title: Explore Top South Florida Broward Areas


Title: Explore Top Areas in Palm Beach County


Title: Explore Top Areas in Miami-Dade County


Title: Florida Keys & Key West: Coastal Sights & Dining Experience


Strategic Digital Creative Group

StrategicDigitalCreativeGroup.com

Strategic Digital Creative Group provides boutique marketing consultancy services for businesses.

Role: Marketing Director, Web & Creative | Strategy & Execution

Highlights

  • Developed brand positioning, service structure, and offering framework
  • Designed website structure, messaging, and user experience flow
  • Built foundational marketing assets and brand direction
  • Established a foundational creative and strategic framework for service delivery



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